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academic outreach

OEDN works with universities to enhance interactive television academic programs. Details

development tools

Use our tool guide to find OCAP or EBIF development tools provided by our community. Explore

testing

OEDN is home to Scott Allman's guide to testing OCAP well- behaved applications. Read

oedn blog

2010 Advanced Video Product Guide

What kind of excitement is in store for the interactive television industry?

 


2010 - The year of EBIF

As Verizon's Widget Bazaar vision rolls out, excitement for EBIF applications is spreading with increased urgency. FiOS's new widgets, including Facebook and Twitter on TV, are examples of these micro-apps that can spin up in short order.
 
Leslie Ellis, technology analyst for Multichannel News, breaks EBIF all the way down to “ee-biff” in today's feature. She cautions, "if consumers are exposed only to EBIF triggers that lead exclusively to ads, they could easily 'learn,' incorrectly, that clickable things on the TV screen are ads, so why bother."