Extra! DirecTV... Shareholders Approve Merger w/Malone, AT&T and Verizon stand in the wings, plus new CEO Bloomberg... http://bit.ly/4dfQaj
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2010 Advanced Video Product Guide
What kind of excitement is in store for the interactive television industry?
2010 - The year of EBIF
As Verizon's Widget Bazaar vision rolls out, excitement for EBIF applications is spreading with increased urgency. FiOS's new widgets, including Facebook and Twitter on TV, are examples of these micro-apps that can spin up in short order.
Leslie Ellis, technology analyst for Multichannel News, breaks EBIF all the way down to “ee-biff” in today's feature. She cautions, "if consumers are exposed only to EBIF triggers that lead exclusively to ads, they could easily 'learn,' incorrectly, that clickable things on the TV screen are ads, so why bother."




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