As Verizon's Widget Bazaar vision rolls out, excitement for EBIF applications is spreading with increased urgency. FiOS's new widgets, including Facebook and Twitter on TV, are examples of these micro-apps that can spin up in short order.
 
Leslie Ellis, technology analyst for Multichannel News, breaks EBIF all the way down to “ee-biff” in today's feature. She cautions, "if consumers are exposed only to EBIF triggers that lead exclusively to ads, they could easily 'learn,' incorrectly, that clickable things on the TV screen are ads, so why bother."
 

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Starz chairman and CEO, Robert Clasen, unveiled "Enteract Now" at the Cable Show this month. The application was built on the EBIF platform, and Clasen was joined by Dr. Richard Green (president and CEO of CableLabs)and Brian Roberts (chairman of CableLabs Board of Directors and chairman and CEO of Comcast Corporation) with his father, Ralph Roberts (founder of Comcast 46 years ago) standing nearby. 

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