Introducing the Twitter proof-of-concept app, an EBIF app created by Shawn Van Every of NYU. With EnableTV's help to get this app running and accessible via SlingPlayer, this the the first example of and end-to-end test that OEDN has facilitated.  

More about this application: 

This is a bound application (tied to an MPEG-2 stream) that puts up a button that says "Get Last Tweet". If you push the "Select" button on the remote, a Java CGI application which is used for EBIF 2-Way Packaging triggers a PHP script, which returns XML for packaging.  The PHP script uses the Twitter API and pulls up the latest message to Twitter.  When the EBIF application receives a response from the Java CGI app, it displays that message over the top of the video.  

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As Verizon's Widget Bazaar vision rolls out, excitement for EBIF applications is spreading with increased urgency. FiOS's new widgets, including Facebook and Twitter on TV, are examples of these micro-apps that can spin up in short order.
 
Leslie Ellis, technology analyst for Multichannel News, breaks EBIF all the way down to “ee-biff” in today's feature. She cautions, "if consumers are exposed only to EBIF triggers that lead exclusively to ads, they could easily 'learn,' incorrectly, that clickable things on the TV screen are ads, so why bother."
 

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